Mahindra eyes the horticulture market with the MITRA acquisition

Mahindra aims to grow farm machinery business 10-fold in 5 years, says Hemant Sikka, Mahindra & Mahindra Farm Equipment Sector President. Established in 2012 by Devneet Bajaj, M.I.T.R.A. Agro Equipments Pvt. Ltd. produces top-notch horticultural machinery, such as vineyard and orchard sprayers, pruning tools, and harvesters. Mahindra’s acquisition of the company will strengthen its position in the Indian agricultural sector and expand its horticulture product line. The financial details of the acquisition have not been shared by either company.

Hemant Sikka, the President of FES, Mahindra & Mahindra Ltd, has stated that the company plans to increase its farm machinery business by ten times in the next five years and is already making significant progress towards this goal. To aid its growth and expansion into the expanding horticulture market, Mahindra is investing more in M.I.T.R.A.

Mahindra is leading the way in the second wave of farm mechanisation across crop cycles in India. The company aims to discover and adopt technologies that are essential to improving Indian agriculture. It plans to build three global technology Centers of Excellence in Japan, Finland, and Turkey. After its acquisition by Mahindra, M.I.T.R.A aims to expand its product line and network in India and global markets. M.I.T.R.A, which was founded by Devneet Bajaj in 2012, is the leading brand in India for high-precision orchard sprayers and is trusted by farmers who cultivate grapes, pomegranates, and oranges.

Founded in 2012 by Devneet Bajaj, MITRA Agro Equipments Private Limited is a leading manufacturer of horticultural machinery, including vineyard and orchard sprayers, pruning equipment, and harvesters. Mahindra’s acquisition of the company is expected to help the corporation expand its presence in the Indian agricultural sector and increase its product offerings in the horticulture market. The financial details of the acquisition have not been shared by either company.

Following the acquisition, M.I.T.R.A. plans to accelerate its growth by expanding its product portfolio and network both in India and overseas markets. The company has been developing innovative products for over a decade and is excited to continue this trend under Mahindra’s ownership. The M.I.T.R.A. team is passionate about their work and is looking forward to the opportunities that will come with the acquisition. The company’s hard work and dedication of its team, and are eager to continue building on this success in the future.

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